Behind the Wrap: How We Drove Crown’s Brand Further
Anna Hartley Anna Hartley

Behind the Wrap: How We Drove Crown’s Brand Further

But a car wrap isn’t just a billboard on wheels. It's a carefully engineered design puzzle. Vehicle sizes vary – from compact vans to full-scale utes – so we design to spec, ensuring every logo, line, and line break works at speed and at a standstill. That means big, clear messaging that grabs attention from across traffic, plus sharp, layered details that reward a closer look at the servo.

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Beyond the Logo: Designing Impactful Marketing Collateral
Anna Hartley Anna Hartley

Beyond the Logo: Designing Impactful Marketing Collateral

Creating effective marketing collateral is about more than just great design—it’s about strategy, brand consistency, and knowing where your audience will interact with your materials. By combining market research, creative ideation, and the right technical approach, you can produce materials that not only look stunning but also achieve real results.

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Building a Strong Brand Identity for Your Pet Business
Anna Hartley Anna Hartley

Building a Strong Brand Identity for Your Pet Business

Brand identity is more than just a logo—it’s the full experience of your brand, from colours and messaging to the overall aesthetic of your space. A well-designed identity creates consistency, builds trust, and sets you apart in the pet industry.

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A Logo is not your Brand - Here’s why
Anna Hartley Anna Hartley

A Logo is not your Brand - Here’s why

Here’s a common misconception: many people think that their logo is their brand. While a logo is a critical element, it’s just one small part of the bigger picture. A brand encompasses everything that represents your business—from how it looks to how it feels and how customers perceive you.

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Creating a Calming Brand Presence for Embr Candles
Anna Hartley Anna Hartley

Creating a Calming Brand Presence for Embr Candles

The logo features a hand-drawn typeface paired with a minimalist candle-shaped logomark that symbolises warmth and serenity. Flowing lines and organic shapes were integrated to evoke the flickering motion of candlelight. The soft palette of cream, sage, green, and navy blue was carefully chosen to convey relaxation and elegance while reinforcing the brand’s all-natural ethos.

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The Premium Package: Big Business, Bigger Impact
Anna Hartley Anna Hartley

The Premium Package: Big Business, Bigger Impact

For the businesses already established and ready to make an even bigger splash, the Premium Package has everything you need—and then some. From custom brand elements to packaging design, this package covers all the extras you need to make your brand unforgettable. Dive into how we take your business from good to unforgettable.

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The Full Identity Package: All-In, Baby!
Anna Hartley Anna Hartley

The Full Identity Package: All-In, Baby!

If you're a start-up or solopreneur looking for more than just a logo, our Full Identity Package is exactly what you need. From brand workshops to design guidelines, this package builds your brand’s entire visual story. Learn how this comprehensive approach brings your business vision to life and sets you up for long-term success.

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The Essentials Package: Your Brand’s Starting Point
Anna Hartley Anna Hartley

The Essentials Package: Your Brand’s Starting Point

Looking for a professional logo that speaks to your brand without going full throttle into a complete brand identity? Our Essentials Package gives you just that! This package is all about delivering a unique logo that aligns with your vision and values, providing everything you need for a polished, versatile brand presence. Check out how this streamlined option can help your brand get noticed.

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5 Quick Questions to Get to Know Me
Anna Hartley Anna Hartley

5 Quick Questions to Get to Know Me

How do you approach creating a logo that truly represents a business? It all starts with a discovery call to understand your brand's values, goals, and personality. After digging into competitor research and target market insights, I craft a visual direction that’s approved by you before I start designing. This way, the final product is something you’ll love from the start!

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The Power of Print & Digital Advertising
Anna Hartley Anna Hartley

The Power of Print & Digital Advertising

In today’s competitive landscape, a well-rounded advertising strategy is crucial for brand success. Incorporating both print and digital advertising offers a comprehensive approach that maximises your brand's reach and impact. Here's why both are essential:

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The 4 Essential Logo Variations Every Business Needs
Anna Hartley Anna Hartley

The 4 Essential Logo Variations Every Business Needs

Discover the four essential logo variations every business needs to create a cohesive and versatile brand identity. From the Primary Logo to the Favicon, learn how each type plays a crucial role in maintaining brand consistency across all platforms. Dive into the details and find out why having the right mix of logos can make your brand stand out from the competition. Read more on our blog and see how these key design elements can elevate your brand!

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How can you use patterns to Create a Unique Brand Design?
Anna Hartley Anna Hartley

How can you use patterns to Create a Unique Brand Design?

Seamless brand patterns are a long-term investment. Once you've established your pattern, it becomes a timeless asset for your brand in brand design. No need for constant reinvention; these patterns age like fine wine, staying relevant and effective year after year.

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