How can you use patterns to Create a Unique Brand Design?
Creative Graphic Designer Insights for Effective Visual Storytelling in Brand Design | 2023
Hey there, fellow design enthusiasts!
Let's talk about a secret weapon in the world of branding: seamless patterns. Trust me, as a creative graphic designer, these beauties are more than just eye candy – they're a savvy investment for your brand that can make a world of difference in visual storytelling. I'm Anna, your go-to brand designer, and I'm here to spill the beans on why these patterns are a game-changer for your brand's identity.
First things first, what exactly are seamless brand patterns? Well, think of them as the stylish backdrop that ties your brand together in visual storytelling. They're versatile little gems that can be used across various touch points – from your website to your packaging, social media graphics, and even merchandise. The beauty of seamless patterns lies in their ability to add that extra oomph to your brand visuals without stealing the spotlight from your core message.
So, why should you consider investing in these seamless wonders for your brand? Let me break it down for you:
Consistency Amplified: Seamless Brand Patterns
Picture this: a potential customer lands on your website and falls in love with your aesthetic. But then, they stumble upon your social media and, uh-oh, something feels off. That's where seamless brand patterns come to the rescue! These patterns ensure a consistent look and feel across all your platforms, reinforcing your brand's identity at every turn. Consistency breeds trust, my friends, and that's a golden ticket in the world of branding.
2. Be More Memorable: Brand Patterns are Visual Storytelling Essentials
You know what they say – you never get a second chance to make a first impression. Seamless patterns, in the hands of a creative graphic designer, create that wow factor right from the get-go in visual storytelling. Whether it's a sleek geometric design or a whimsical illustration, these patterns add that extra sparkle to your brand visuals, making your audience stop and take notice.
The pattern in the wrapping above is used across this homewares brand store signage to continue to promote brand awareness once the customer leaves the store.
3. Versatile Branding: Impact of Seamless Patterns
One of the best things about seamless patterns? They're as flexible as they come in brand design. Want to spruce up your packaging? Check. Need an eye-catching background for your social media posts? Got you covered. These patterns can adapt to various formats and sizes without losing their charm, giving you endless possibilities to play with.
4. Recognition Catalyst: Strategic Brand Patterns
Think of big brands – Nike's swoosh or Apple's iconic apple. These symbols are etched into our minds, right? Seamless patterns, when used strategically in visual storytelling, can become a similar identifier for your brand. It's that signature touch that makes you instantly recognisable in a sea of competitors.
Can you tell where this package is from without seeing the logo? It’s one of Australia’s luxury Department Stores…. David Jones of course! The Brand pattern which is also featured in their logo is identifiable as apart of their brand without the need for their logo on this box. Through years of repetition, it is now an iconic and recognisable design.
5. Long-term Edge: Enduring Brand Pattern Investments
Here's the cherry on top – seamless patterns are a long-term investment. Once you've established your pattern, it becomes a timeless asset for your brand in brand design. No need for constant reinvention; these patterns age like fine wine, staying relevant and effective year after year.
Have you ever taken your dog to PetBarn for a groom and they leave with a little bandana in the Petbarn pattern? If you haven’t (or you don’t own a dog), here’s a picture.
The graphics on this are taken from their rebrand a few years ago and are continued throughout their brand story to tell you theiur brand story over and over. The colour combination now makes me think… “Petbarn!”
See below for their cute rebrand video.
So there you have it, folks! Seamless brand patterns might seem like a small detail, but trust me, their impact is mighty in visual storytelling. They elevate your brand's visual game, strengthen your identity, and make you stand out in the best way possible.
Ready to take your brand to the next level with seamless patterns? Let's chat and sprinkle some design magic on your brand!
See how I used elements from Mystic Mug Coffee Co’s brand identity to create a brand pattern and subsequent this Instagram Carousel.
