Designer Insights on Finding Your Brand’s Identity through Personality Profiling
Hey there, fellow brand enthusiasts! Let's dive into the colourful world of brand personality types!
Ever wondered why some brands feel like your BFF while others seem more like distant acquaintances? It's all about personality! Just like people, brands come in all shapes, sizes, and vibes. Whether you're a sleek minimalist (see my work on Aspire Transformation) or a bold maximalist (hello all the colours), finding your brand's personality can take your visual identity from meh to memorable!
But where do you even start? I've got your back with some fun tips and questions to help you unlock your brand's true essence. It's like finding the perfect Hogwarts house, but for your business!
1. Take a Personality Quiz:
Who doesn't love a good quiz? Channel your inner BuzzFeed addict and find out if your brand is more Gryffindor or Hufflepuff. Websites like Brand Personality Quiz can help you uncover your brand's unique vibe.
2. Reflect on Your Values:
Imagine your brand as a character in your favourite TV show. What values would they stand for? Are you all about adventure like Indiana Jones or sophistication like James Bond?
3. Picture Your Ideal Hangout Spot:
If your brand were a café, what would it look like? Is it a cozy corner with vintage armchairs and fairy lights, or a bustling urban hotspot with neon signs and street art?
4. Get Feedback from Friends:
Sometimes, an outsider's perspective can be eye-opening. Reach out to your pals, clients, and even your competition for some juicy insights. It's like a focus group, but with more gossip!
5. Play the Word Association Game:
Quick, what's the first word that comes to mind when you think of your brand? Is it 'innovative,' 'whimsical,' or maybe 'reliable'? Write down a list of words that resonate with you and see which ones spark joy.
We took the Brand Personality quiz and got Jester! The Jester is attention grabbing, clever and uses “out of the box” thinking. That sums up our goals pretty well! Think M&M’s and most entertainment brands.
Remember, there's no right or wrong answer here—just like choosing your Hogwarts house, it's all about what feels authentic to you.
Now you know your Brand Personality, are you ready to take the next step and turn this into a Visual Identity?
Get in touch via the form below to book in a consultation today.
