5 Quick Questions to Get to Know Me
What sparked your passion for graphic design and branding?
I’ve always been a creative soul—painting, drawing, and even selling pet rocks with googly eyes as a kid! It took a few years to find my path, but once I dived into marketing with a lottery company and saw the strategy behind brand design, I knew I wanted to be the one creating standout brands. I love the creative process, from research to final assets, and seeing a brand come to life!
How do you approach creating a logo that truly represents a business?
It all starts with a discovery call to understand your brand's values, goals, and personality. After digging into competitor research and target market insights, I craft a visual direction that’s approved by you before I start designing. This way, the final product is something you’ll love from the start!
What’s been your favourite brand project so far?
While I’ve loved all my projects, Milo & Mutt stands out. The fun and playful aesthetic really pushed my creative boundaries and redefined what a pet brand could be!
What’s the most crucial element of a successful brand identity?
Cohesion! A brand isn’t just a logo or a color scheme—it’s about making all the pieces fit together seamlessly and appealing to your audience. It’s a process of research, trial and error, and, of course, plenty of coffee!
How does your background influence your design work?
My photography background sharpens my eye for detail and balance, bringing key principles like the rule of thirds into design layouts. Marketing experience ensures every design choice I make is strategic, aligning with your brand's bigger picture.
Ready to build a brand that speaks volumes? Get in contact today.
