Behind the Wrap: How We Drove Crown’s Brand Further
At aha creative, we don’t just design – we drive brand impact. Literally. When Crown asked us to wrap four of their vehicles, we knew this wasn’t just about slapping logos on doors. This was about creating bold, strategic brand moments that move – through city streets, motorways, and even the odd school pick-up zone.
We kicked things off with two initial concepts (which quickly turned into three – creativity doesn’t sit still), each focused on strong brand cohesion, hierarchy of messaging, and serious visual oomph. Each vehicle then had two rounds of revisions to make sure every detail was polished and purposeful.
But a car wrap isn’t just a billboard on wheels. It's a carefully engineered design puzzle. Vehicle sizes vary – from compact vans to full-scale utes – so we design to spec, ensuring every logo, line, and line break works at speed and at a standstill. That means big, clear messaging that grabs attention from across traffic, plus sharp, layered details that reward a closer look at the servo.
We then set everything up for print with exact specs – no pixel left behind – so that what we saw on screen was exactly what rolled off the printer and onto the road.
The result? Four show-stopping wraps that turn heads and drive home Crown’s brand message every kilometre of the way.
Because when your brand’s going places, your design should be doing the driving.
Got a project that needs to move people (and move)? Let’s chat.
[aha creative – branding that sticks, even at 100km/h.]
