Why Using AI to Design Your Hospitality Brand Could Cost You More Than You Think

There's no denying that AI has an impressive ability to churn out logos, colour palettes, and even full brand identities from a single prompt. For hospitality business owners launching a new café, restaurant, venue, tourism business, or event, it can feel like a quick and affordable shortcut.

But before you build your entire brand around an AI-generated logo, there are a few things you should know.