This personal project rebrand for Lost Paradise explored how a music festival could stand out in a crowded events space while staying true to its energetic, expressive atmosphere.

Inspired by the festival’s vibrant culture, costumes, and sense of freedom, the new identity centred around a simplified peacock mark with a rainbow gradient tail - designed to feel both tranquil and high-energy, just like the event itself.

The final concept delivered a bold, recognisable visual identity that captured the festival’s personality while creating stronger differentiation across digital, print, and event marketing touchpoints.