Arctic Munchies, based in Gympie QLD, creates freeze-dried treats with a cult following at markets and local stores. They came to me for a bold, fun, and nostalgic brand identity that captured their frosty, playful vibe—and helped them stand out.

Drawing inspiration from retro cartoons and character-led branding, I designed a custom Munchie Monster mascot to bring the brand to life. The typography was designed to suit the theme, featuring snowy touches on “Arctic” and bite marks in “Munchies.”

The colour palette—icy blue, bright pink, and orange—was chosen to be eye-catching and full of energy. The final result is a vibrant, character-driven logo that’s ready for packaging, signage, and social media.

This project shows how custom logo design and strategic brand design can turn a great product into a memorable, market-ready brand. If you’re looking for a graphic designer who can bring your business to life, let’s chat.