Arctic Munchies
KICK STARTER BRAND PACKAGE
Logo Design.
Colour Selection.
Packaging Design.
KEYWORDS
Mascot character branding
Fun, youthful, bright.
Food and beverage Industry.
Arctic Munchies, based in Gympie QLD, creates freeze-dried treats with a cult following at markets and local stores. They came to me for a bold, fun, and nostalgic brand identity that captured their frosty, playful vibe—and helped them stand out.
Drawing inspiration from retro cartoons and character-led branding, I designed a custom Munchie Monster mascot to bring the brand to life. The typography was designed to suit the theme, featuring snowy touches on “Arctic” and bite marks in “Munchies.”
The colour palette - icy blue, bright pink, and orange - was chosen to be eye-catching and full of energy. The final result is a vibrant, character-driven logo that’s ready for packaging, signage, and social media.
“I was unsure what I wanted specifically in terms of the logo - your direction helped with creating a vision. Our new logo now reflects the essence of the brand.”
START YOUR BRAND JOURNEY TODAY
Let’s bring your brand’s personality, atmosphere, and story to life!